Unlike bigger search engines, DuckDuckGo makes privacy a top priority and as its key differentiator, it wants you to know that as soon as you arrive on their site. With its product and service (you can receive the square reader for free, but to use it, the company takes 2.75% of each transaction), you can start selling more right away. Their company value proposition makes this crystal clear within nanoseconds. Last, but not least, Updatey has crafted a value proposition that feels cohesive to not only its product (as seen in the image featured), but to its overall branding -- simple and beautiful. Ramona Sukhraj Here are 10 of the Best Value Proposition Examples. on October 24th, 2017, By on July 26th, 2020, By With so many players in the market today, Weebly positions itself as the "easiest" option to make a website, blog, or online store today. A value proposition is the value you promise to deliver to your customers post-purchase. The Value Proposition: “Millions of companies of all sizes —from startups to Fortune 500s—use Stripe’s software and APIs to accept payment, send payouts, and manage their businesses online.. Why It Works: This example accomplishes quite a few things: It draws the audience in with a headline (“Payments infrastructure for the internet”) that clues you … Riley.Andrews@email.com. With the help of a clever play on words, ClassPass touches upon one of the biggest pain points it solves (rigid gym membership plans) in this value proposition. It instills confidence in the reader by saying something like, “Relax, we’re experts. Examples of a strong value proposition. Beltology. Best employee value proposition examples 1. Chris Kwon tells a story of one of his buyers to elaborate on his value proposition: he walked them through the process; they didn’t feel alone; there was a plan for everything that came up; Your Value Proposition and Your Niche. Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it. Crossrope is a unique jump rope with a very clear product value proposition. In another oldie, no longer in use, this value proposition eloquently tells you what Spotify's product is all about. Looking to reach out? With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating. Of course, you’ll need to be sure that you’re putting your money where your mouth is when you make a bold claim like this – which is what Crazy Egg goes on to do. button brings you straight to a free signup, which is extremely useful for proving value in the face of competitors. Dakota Hersey When it’s clearly defined and clearly communicated, a customer value proposition can be the make-or-break between winning a customer over and falling into obscurity. In this value proposition, Pagely addresses two of the biggest pain points of businesses with a WordPress website (scalability and security), while also enlisting social proof to give the company credibility right off the bat. The company states its vision above the scroll, which is to build a vibrant brand that impacts Indigenous communities. Video Sales & Marketing World 2021 is in the works. New Haven, CT, "Working with this group has been one of my best business decisions. The contents of the proposition change according to the product or service specifications. As you scroll down the homepage, you find more juicy benefits and unique selling points like the ability to save on drop-in rates and the ability to stream classes from home for free. Known for its link shortening, Bitly is all about removing clutter and being concise, so it's only natural that the company's value proposition reflect these traits as well. Consider what challenges or pain points your customers have and how you are addressing those problems. If you’ve never heard about Mailchimp, it’s a popular all-in-one marketing platform that had a humble start as an email marketing platform. Example: Stripe. Mr. It’s going to be a lot of information, but as you’ll see from the two case studies and ten examples, the value proposition is going to be one of your biggest business assets. It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop (as seen in the hero image.) Shopify’s value proposition says, “One platform with all the e-commerce and point of sale features you need to start, run, and grow your business”. It is very, very unique. New Haven, CT, 06513 on January 19th, 2021, By 7 most important videos for sales and marketing, What to include in your video marketing strategy, Video email marketing examples you'll want to copy, Everything you need to know about Vidyard, The ultimate guide to the HubSpot marketing hub, The ultimate HubSpot marketing migration checklist. How much should I budget for digital sales and marketing? Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! on April 18th, 2018, By Stacy Willis Christine Austin Above the scroll of the website, you see a headline that says that 100% of your donations will go to the cause. Recently updated, Mint’s value proposition grabs your attention with its aspirational message. Liz Moorehead In it's most recent version, it takes a very unique approach, highlighting one of its clients/case studies. If you have one, your value proposition should also include your unique selling proposition, or the thing that sets you apart from all of your competitors. Freshbooks. In this example, the cheeky brand does an impressive job of highlighting value and benefits instead of features while also incorporating its biggest selling point -- price. on January 19th, 2021, By Christine Austin The software comes with a simple to use interface, an ability to automate invoicing, organising expenses, managing projects and payments and tracking time. Megan Lang Shopify. A truly great value proposition introduces you to prospective buyers and helps you make a strong first impression. Above the scroll on the homepage, the website says that you can instantly make your website better. Analyze those businesses and figure out whether they’re in competition with your firm. Click Here. Weebly's value proposition sets out to make sure its prospects know there's no faster or easier way to get started than with its platform. The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. To give you a better idea of the many ways to express a strong value proposition, let’s look at some awesome examples. Lindsey Schmidt Freshbooks is an accounting software designed especially for small businesses. Do you have any favorite value proposition examples that we didn’t discuss? While many people may associate backpacks with school kids, Tortuga makes it clear in its value proposition that this is not its market. In this value proposition example, Stripe makes it clear that its web and mobile payment products are specifically made for developers and tech-savvy businesses. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members. Great Value Proposition Examples When I see a new business online, one of the things I look for is its value proposition. That’s it! Ryan Deiss This value proposition example comes from my own sales training firm.Our value proposition goes something like this: “Sales Insights Lab is a sales research and training firm that helps client’s achieve masterful sales conversations. Daniel Escardo Christine Austin Luxy Hair does a solid job of “selling” its clip-in hair extensions below the scroll on their homepage. Plus, the call to action (CTA) button brings you straight to a free signup, which is extremely useful for proving value in the face of competitors. Deskbeers will send a box of craft beers directly to your office -- no collecting money from the group or running to the store, just a cool brew sent right to you. Kevin Phillips Square's product eliminates both of these grievances and its value proposition speaks directly to that. In this example, the cotton dress shirt company clearly knows its buyer persona -- people that want dress shirts that look like a nice, formal dress shirt, but are built for functionality. While many companies would shy away from this, Lyft's approach is highly effective yet subtle with the help of tasteful design. Like MailChimp, the company is able to communicate its value in as few words as possible. Shopify’s customer value proposition essentially says that it can do … This speaks to some of the fundamental needs and concerns of someone who’s. For example, if you’re a property management firm, you aren’t just buying and selling real estate on behalf of your customers. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members. Having a good grasp on money and personal finances is key to reaching many long-term goals and planning for the future (i.e. Lindsey Schmidt on September 11th, 2020, By Daniel Escardo It makes that clear with its latest homepage design that has not one, but three different value propositions -- one of each of its main products. 4. Consumerism in 2019 and beyond is serious business. After it exploded, it expanded into a full-service marketing company. If you’ve lasered in on a niche market, it’s very likely that your niche is central to your value proposition. It's always five o'clock somewhere, right? From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. Look at a Business Model Canvas and you’ll see a blank box in the middle that seems to control the flow of the entire matrix. Sometimes people just don't have cash on them and as a consumer, I think it's safe to say that nothing is more frustrating than trying to make a purchase then finding out they don't accept credit cards. For example, while both companies are in the auto industry, Audi’s value proposition should be different from Honda’s value proposition. Liz Moorehead buying a house, retiring, etc.). Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+. Last, but not least, Updatey has crafted a value proposition that feels cohesive to not only its product (as seen in the image featured), but to its, Getting started with digital sales and marketing. on October 12th, 2020, By Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors. Oberlo uses cookies to provide necessary site functionality and improve your experience. on November 1st, 2018, By The power of Campaign Monitor's value proposition lies in its simplicity and clarity. Let’s get started. Virtual Selling Summit 2021 is in the works. I approve, Salesforce! While it's not entirely clear who the brand is targeting here, for something as universal as shaving, it's not needed. It doesn't try to sell you; rather, it makes a human-to-human connection and offers guidance. But there’s a big rule to follow: your business value proposition should be among the first things website visitors see when they interact with your business. And those messages should be reinforced throughout many – if not all – of the touchpoints in your customer’s journey with your brand. That’s why your value proposition is so important – if you can’t prove your worth fast, you’ll unfortunately be left in the dust. Need a web presence now and considering Squarespace, Wix, or Webs? Sometimes you just wanna take a Krav Maga class on Monday and a Bikram yoga class on Wednesday. According to research, you only have 15 seconds to wow a new website visitor before they potentially lose interest and leave. In addition to offering a good product, a brand also needs to convince customers why they should choose their brand over their competitors. You can interview your existing or prospective customers about: This research will help guide the language and voice you’ll use to communicate with your audience. The product value proposition starts with an “As seen and featured in” section that lists out all the big names that have promoted the brand, like Teen Vogue, The Huffington Post, BuzzFeed, and Glamour. Hardgraft has a beautiful website that showcases everything that it promises it’s about: “luxury lifestyle accessories with down to Earth aesthetics.”. But Shopify soothes that anxiety and comforts visitors in knowing that they have a helping hand. It is difficult to find an impeccable value proposition example as it is not a piece of cake to create a great one. It’s clear that the makers behind the Crossrope have put a lot of work into it, and they clearly explain the elements of their design that make these workout tools unique and high-quality. The company also has clever names for the two types of Crossrope: the “Get Lean” set and “Get Strong” set. 1. In just two words, Evernote tells you the exact benefit of its product and shows it in action with three situations in its hero video. Instead of making a self-declaration like most SaaS companies, it gives a friendly invitation to work together towards a common goal. (203) 265-4377, Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K, August 14th, 2018 Your value proposition isn’t written to appeal to you. There’s no need to commit to a single gym or type of workout, You can choose any gym or workout directly through the ClassPass app, Crazy Egg is a website optimization platform that offers, Manitobah Mukluks has a more purpose-driven story and brand value proposition than many other, If you’ve never heard about Mailchimp, it’s a popular all-in-one marketing platform that had a humble start as an, Mission statement, which explains why your business exists, Vision, which includes the current and future objectives of your business, Core values, which are the key principles that guide and direct your company and its culture, What they look for in an industry-specific product or service, What type of language resonates with them, This research will help guide the language and voice you’ll use to communicate with your audience, In the wide world of business – especially.
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